At 3520 Greenville Avenue, the marquee still lists upcoming shows and the parking lot behind it still fills on concert nights. Next door, Sundown at Granada served its last regular dinner on November 1. The kitchen and rooftop are now booked only for private events through December 31, 2026. The theater keeps going until April 17, 2027.
Owners Mike Schoder and Julia Garton have sold both businesses to Bathhouse, a social wellness brand founded in New York. NBC 5 Dallas-Fort Worth reports the new venue is expected to open in mid-2028. The marquee, the facade and the parking lot are all staying. What goes is the use of the rooms behind them, one step at a time, starting with Sundown's dining room on November 1.
The outside of the building is staying
The Granada opened in January 1946 with a screening of "Mildred Pierce." Schoder and Garton bought it in 2004 and opened Sundown in 2012. Over those years the building never picked up legal protection. D Magazine reports there are no historical protections in place on the theater. So the theater is staying because the buyer chose to keep it. In the owners' farewell letter on the Granada's website, they say they turned down developers who wanted to put up hundreds of apartments. In the same D Magazine interview, Schoder said they took less money to save the building.
Bathhouse co-founder Travis Talmadge told D Magazine how he sees the front of the building:
"We want our customers to enter through the same way they've always entered the Granada. Marquee and all of that."
Schoder told D Magazine the marquee will read "Bathhouse," not "Granada." The building that does change is Sundown's. Talmadge said the plan is to tear down that structure and build an extension onto the theater. He described it as adding "a wing on your house," with the Granada as the house. He also said none of the design is final. Bathhouse still has to go before the zoning committee and the neighborhood board, and he expects to compromise with both.
The parking lot stays a parking lot. "We're not touching it," Talmadge told D Magazine. That matters more than it might seem. The Dallas Morning News reports that the lot behind the Granada, not the theater, is zoned for multifamily use. The part of the property that could most easily have become apartments is the part being kept open.
The inside closes in stages
The building stays, but its uses end one at a time. Here is the order:
- November 1, 2026. Sundown ended regular restaurant service.
- December 31, 2026. Private events at Sundown and on its rooftop end.
- April 17, 2027. The Granada's final concert.
- Mid-2028. Bathhouse is expected to open behind the same marquee.
The everyday part closed first. Sundown was where you went for a drink without a ticket, on a Tuesday, with no show involved. Its regular service has already ended, while the stage still has five months to go.
What the stage has booked through New Year's Eve
Schoder told D Magazine the Granada still puts on 125 to 150 shows a year. He described a typical venue week as Thursday through Saturday, plus an occasional Tuesday or Wednesday. At that yearly rate, the roughly 23 weeks left come to something like 55 to 65 more shows. The Granada calendar lists these from mid-November through the end of the year:
| Date | On the bill |
|---|---|
| Nov. 13 | James McMurtry |
| Nov. 14 | On Cinema |
| Nov. 17 | The Wrecks |
| Nov. 20 | Afghan Whigs |
| Nov. 21 | Dad Rock Night |
| Nov. 27 | Purple Faith |
| Nov. 28 | Kawaii Rave |
| Dec. 5 | Davide De Pierro |
| Dec. 9 | Amorphis & Insomnium |
| Dec. 12 | Ricki Derek's Christmas show |
| Dec. 18 | Straight Tequila Night |
| Dec. 19 | Victor Wooten and The Wooten Brothers |
| Dec. 26 | A Who and Neil Young tribute |
| Dec. 30 | Steve Hofstetter |
| Dec. 31 | Bob Schneider |
The list will keep growing. Schoder told D Magazine more shows are coming, including some local acts to honor bands the Granada has worked with over the years. He asked fans to tell him who they would like to see. "We just hope that everybody takes another chance to go see a show or shows," he told D Magazine. Tickets for the farewell run are on sale through April 17.
What comes through the marquee in 2028
Bathhouse opened its first location in Williamsburg, Brooklyn, in 2019 and has since added two more in New York. The Dallas Morning News reports that Philadelphia, Los Angeles and Chicago are planned next. In D Magazine, Talmadge described a large-scale version of the sauna and cold plunge. Bathhouse usually builds four or five kinds of saunas and hot rooms, plus cold, neutral and hot pools. Its biggest sauna holds more than 100 people, and every sauna seats 20 or more. A rooftop is also part of the Dallas plan.
He said there is no membership requirement and that prices change by day and time. In New York, he said, a Tuesday morning visit costs about $30. He expects 200 to 350 people on site at busy times, which is why the parking lot was part of the appeal. He also said the location was chosen to be convenient whether you live in the M Streets or on Knox. Once Bathhouse opens, the corner will still pull a crowd, just on a different schedule than concert nights.
Meanwhile, the restaurant changes are a mile south
Between Sundown's closing and Bathhouse's opening, Lower Greenville's dinner traffic is shifting toward the 1800 to 2100 blocks. Several longtime spots there have closed, and new names are taking over those blocks:
- Brute, 1802 Greenville Ave., Suite 110. A contemporary American restaurant taking over Swizzle's space. In September, The Dallas Morning News reported it was expected to open Nov. 20, 2026. Advocate Lakewood also reported a November opening.
- Fonda Toro, 2100 Greenville Ave. A Mexican restaurant with a sushi bar, taking over from Meyboom Brasserie. The Dallas Morning News reported it was slated for November 2026.
- The Irish Goodbye Public House, 1928 Greenville Ave. A pub in the former Hide space, profiled by Advocate Lakewood in October.
- Shoyo, which left 1916 Greenville Ave. in late July for a new home at 2114 Greenville Ave. The Dallas Morning News reported in September that construction had pushed its reopening to late fall.
The closings explain the openings. Simply Fondue served its last dinners at 2108 Greenville Ave. in early July after more than 35 years. Manpuku Japanese Yakiniku Grill closed at 2023 Greenville Ave. in late July. Just off the avenue, Medium Rare at 5631 Alta Ave. closed Sept. 13. Our summer look at Lower Greenville tracked the start of this turnover, block by block.
The holiday option closest to the restaurant strip is seasonal. Visit Dallas lists Leela's Wine Bar Holiday House, a pop-up at 1914 Greenville Ave., starting Nov. 13, 2026. That's the same night James McMurtry plays the Granada, about a mile north.
For a full picture of the avenue beyond this season, our Lower Greenville neighborhood guide covers the blocks around the Granada and the streets nearby.
If you're in East Dallas and thinking about how changes like the Granada corner fit into a longer plan, whether you're staying, selling, or splitting time between Dallas and the Florida coast, Latitude Key can help you work through it, block by block.
